BIMA Awards

Judging process

How your work is judged

Independent and free of influence

Judging process

The BIMA Awards are judged annually by leading figures in the digital industry. All entrants have the chance to compete for the Grand Prix & Agency or Brand of the Year. Startup and Student of the Year need to be entered directly.


BIMA shall consider each Entry through a judging panel as listed on the Website on its merits and on the basis solely of the information and Interactive Multimedia referred to in the relevant Entry and at its discretion all Entries shall be considered in accordance with these terms and conditions and the Judging Criteria.

Final Judgement

BIMA will shortlist certain entrants to go through to a final judging phase. Winners in the Categories will be announced by BIMA at the Awards presentation ceremony on 15 September 2016 and such winners will be selected by the Judges from the shortlist.

Judging criteria

Strategy & insight

The judges will be looking to understand the brief or business/organisational needs (including wanting to see relevant metrics). Entrants should clearly articulate the insight and strategy they applied to the brief or to achieving, exceeding or beneficially redefining objectives.


The creative concept or technical innovation. The judges will be looking at the creative solution and degree of innovation. Projects with a technical focus will be judged in terms of innovation and problem-solving.


The judges will look at production values, UX, design and content (both creative and technical). How well has the project been put together? Does it work as expected or contain bugs? Is it easy to use (good usability and information architecture)? Is it accessible and an example of best practice?


The judges will look at whether the work was effective in achieving business or organisational objectives. Entrants must provide results data in order to score well against this criteria and therefore overall. Data should be presented as actual numbers and not as percentages without context.

Nikki Barton

Senior Director of Advanced Design at Microsoft

Neil Cooper

Creative Director for Visual Design at SapientNitro

Ben Green

CEO of KiTTi

Sheena Peirse

Editorial Director, Online at ITV

Tiffany St James

Chair of the Judging

Jonny Tooze

Managing Director at Lab

BIMA has played an integral role by supporting, promoting and developing the very best of the British interactive industry.

Sarah Mackerman, Google
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