Tom Salmon

CEO at The Bakery

Tom Salmon is the cofounder and CEO of The Bakery – working with large brands and agencies to take early stage innovative startup technology to market. The Bakery’s model represents a new way of efficiently creating and delivering innovation, particularly for digital customer experiences, products and services. Using their extensive global network of startups, The Bakery leverages the talent, speed and agility of early stage startups, marrying them with power and reach of large brands.

Results have been amazing with The Bakery having delivered over 47 new pieces of technology to market with over £3million (extremely efficiently) spent on innovation, delivering an incredible ROI, for a stellar roster of clients that includes BMW, Heinz, Panasonic, Unilever, Knorr, Persil, Walls, RBS, Natwest and Jeep.