Kelly-Ann Maxwell

Deputy Managing Director at Tribal Worldwide

Kelly-Ann’s journey into the world of digital is atypical. She began her career as a news journalist for one of South Africa’s leading national newspapers. After four years, like so many from her home country, she travelled to London to seek fame and fortune.

During the past thirteen years Kelly-Ann has trained and now possesses enviable expertise across almost all capabilities required in the digital sphere including copywriting, designing, developing, project and studio management. More recently she decided to plant her feet firmly in the operational side of agency life taking steps to re-engineer Tribal’s day-to-day operations, all the while keeping a couple of toes in client management.

Kelly-Ann’s experience spans a range of sectors from financial services and FMCG to automotive and alcoholic beverages.

Alongside growing and managing one of Tribal’s key clients, Kelly-Ann’s primary function is to ensure the agency meets its commercial targets without diluting its creative and innovative brilliance.

In 2015 Kelly-Ann was one of only 10 people awarded the Women in Advertising and Communications London (WACL)’s Future Leaders Award.