Ed Whatton

Head of Creative and Innovation at Nationwide Building Society

Responsible for creative direction of Nationwide’s innovations and insights. Working closely with key stakeholders to innovate, develop and maintain the creative offering. Running the creative teams work stream, managing a team of visual designers and overseeing prototyping. Developing new design concepts and components. Creating workshops targeting idea generation and problem solving.

The customer is always front of mind, sharply followed by curiosity of the future of tech, design and interaction.