Anna Soisalo

Director, Strategy at Smart Design

Anna takes the lead on helping Smart clients transform their businesses through a design-led approach. She is passionate about using design to create new experiences and believes in the transformative powers of great design on business success. She bridges a traditional management consulting background with digital, design and marketing agency experience. Over the years she has worked in most industries including healthcare, consumer goods, and transportation. Her brain is tickled by human behaviour, macro-level shifts in our environment, politics, a good joke and great books. She also likes pickled herring.