Abbie Walsh

MD, Fjord London

Abbie Walsh is a service design pioneer, driven by an unshakable belief in design as a force for good. Having been a DJ and a journalist at moments in her colourful career, Abbie’s extensive design experience has seen her take a leading role designing services that have changed the way we live (including the BBC iPlayer).

She oversees Fjord UK and Ireland, leads key clients through their digital transformation journeys, and fulfils a global and regional remit to mentor leaders