BIMA Awards


Information you might need before you enter.

Entry enquires

If you have any queries about the Awards please contact or call Alise Vilsone on +44(0) 20 3538 6607. If you are not a member of BIMA and are interested in understanding the benefits, including free entries into the BIMA Awards, please email Dave on If you are a member we also have the BIMA slack channel (#bimaawards2019), with a dedicated forum for any questions you may have. 

Entering the awards

How many projects can I enter?

There is no limit to the number of entries you can make. Entering the same award into more than one category will qualify for a discounted rate.

How do I write a winning submission?

Your submission is where you tell the judges why you should win. In writing your submission you might consider the following tips: Be concise. Judges have a lot of entries to look through so you need to give them the information they want as quickly as possible. Award-winning submissions are typically 150 to 400 words. Take the judges on a journey to excite them about your work. Tell them about the brief or business challenge you set out to solve. Share your insight and describe your solution. In other words, what did you create, build or do? Be specific. For big projects by more than one stakeholder, it is especially important to direct the judges towards your specific part in it. Judges mistrust vagueness. Keep in mind the judging criteria. The criteria are explained in more detail here, and we recommend giving your submission one final check with these in mind.

How does entry for the Jury Prizes work?

The Advance Jury Prize Awards in Conscience, Innovation, Craft and Impact cannot be entered directly and are decided upon the discretion of the category group chairs. In the eventuality that you win a BIMA award in one of the main Digital Award and Best Use of Digital by Sector categories, you will be considered to win a Jury Prize Award.

What if I want to sponsor an award?

Call David Butcher on 020 3538 6607 or email him at to find out how to reach & engage the BIMA Awards audience. If you are a member, feel free to message David on our BIMA slack channel as well as join our #bimaawards2019 slack channel. 

Who do I contact if I have any questions?

We’re always on hand to help you with any queries you have about the BIMA Awards. Contact Alise at with subject title BIMA Awards and we’ll come back to you as quickly as possible or alternatively call us on 020 3538 6607. If you are a member we also have the BIMA slack channel, with a dedicated forum for any questions you may have. 

Terms & Conditions


The BIMA Awards honour the best of British digital from the past year, work launched or completed since 1 January 2018, which must not have been entered into the BIMA Awards previously – or must have undergone substantial and measurable updates since the last entry. Experimental projects and projects in beta are eligible for entry into the BIMA Awards, therefore work entered into the BIMA Awards must:

  • Be digital or have a substantial and significant digital component.
  • Be the work of a British agency, office or organisation and/or be for the British market.
  • Have been launched, completed, re-developed or shown substantial, measurable progress during the eligibility period which runs from 1 January 2018.
  • Have in some way moved the game on and demonstrated how the organisation, product, service, idea is at the vanguard of digital. Though not all BIMA Award categories are innovation focussed, across the board, trophies will only be given to work which shows an ambition to experiment, learn, stretch into the unknown.


In order to validly enter the BIMA Awards, each entrant must be over the age of 18.


All entries must be submitted in the English language via the online entry form on the website, and the entry must be accompanied by all relevant software if applicable, and appropriate fee (except for free entries) submitted in accordance with these terms.

Closing dates

Each entry must be completed in full and received by BIMA on or before the closing date together with the fee. Entries received after the closing date may be disqualified in which case they will not be considered by BIMA and the entry fee will be forfeited. Entries which are not fully functional will be disqualified by BIMA at its sole discretion and any entry fee shall be forfeited. 


In the event that an entry is inaccurate or incomplete, does not comply with these conditions for entry or is deemed, at the sole discretion of BIMA, ineligible for any other reason, then the relevant entry will be disqualified and the entry fee will be forfeited. For the avoidance of doubt, the entry fee is non-refundable.  


No entry will go forward for judging by BIMA unless full payment of the fee is received before judging commences, as notified on the website. Further information relating to an entry shall not be admissible after the entry is submitted via the online entry form.


Special arrangements

In the event that entrants wish to make special arrangements for the judges to experience an entry, for example via an uncommon device, approval must be gained and acceptable arrangements made with the BIMA office prior to the judging of the relevant entry and any associated postage or courier costs are to be borne by the entrant. For the avoidance of doubt, BIMA Awards judges will not be expected to travel to view any entry.

Previous entries

Entries which have been entered in a previous BIMA Awards competition and have not been significantly updated, are not eligible for this year’s competition and will be disqualified from this competition. The sole caveat to this clause is any entry submitted into a sector category that is identified by the entrant to be for the purpose of customer retention and determined at BIMA’s sole discretion to be so and that has been subject to iterations or improvements by the entrant since 1 January 2018.

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