BIMA Awards

Categories

BIMA Awards 2016 categories

Entries are now closed and the shortlist will be announced on 18 July 2016

Sponsor pending

Grand Prix

Each year the Grand Prix is awarded to the overall winner of the BIMA Awards 2016. The winner is determined by our judges and cannot be entered directly.

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Agency of the Year

This Award will go to an agency that has had an outstanding 12 months. Entrants should provide up to 1000 words to support why they feel they are eligible.

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Arrival of the Year

For new agencies that have been in existence for less than two years or organisations or agencies that have made a move into digital in this time. Entrants should provide up to 1000 words to support their case.

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Brand of the Year

Celebrating a brand judged to have had an outstanding 12 months. Possible winners include agency rosters or in-house teams. Entrants should provide up to 1000 words to support their case.

Sponsor pending

Startup of the Year

Celebrating non-agency startups that have been in existence for less than two years. Entrants should provide up to 1000 words to support why they feel they are eligible. This category is free to enter.

Sponsor pending

Student of the Year

For work produced by fulltime students (individuals or teams) studying courses of relevance to digital. Entries should set out the challenge, insight and solution.

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Jury Prize for GREAT Innovation

This award will honour work that displays innovation as determined by the BIMA Awards jury. This category cannot be entered directly.

Sponsor pending

Jury Prize for Best Work on a Smaller Budget

This award will honour the best work on a smaller budget, relative to industry norms. The winner will be chosen by the BIMA Awards jury from the full field of entries.

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Automotive

This prestigious award celebrates digital projects that provide or promote automotive products and services for business or consumer.

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Business to Business

For projects that provide or promote business-to-business products and services, including but not limited to financial, PR, accounting, legal services.

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Consumer Goods

This award celebrates innovative and effective digital projects that serve to promote consumer durable goods, food and drink and other fast moving consumer products.

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Consumer Retailers

The consumer retailers Award celebrates ecommerce projects that have achieved exceptional results as well as projects that serve to promote consumer retailers.

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Consumer Services

For projects that provide or promote consumer services including, but not limited to, travel, entertainment and leisure and FinTech services.

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Education

Celebrating projects aimed at educating or raising awareness among a target audience or providing or promoting educational products and services.

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Internal Communications

Targeting digital projects designed to engage an internal audience, from employee portals to email newsletters and everything in between.

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Media and Entertainment

This category rewards projects that provide or promote media or entertainment-related experiences, products and services. Includes, but is not limited to, TV, publishing and music.

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Public Life

Projects for public bodies or the public good. Includes, but is not limited to, projects for charities, arts & cultural organisations and the public sector.

Sponsor pending

Sport and Leisure

This category is for digital projects that serve to provide or promote sports, sports clubs or leisure products and services.

Sponsor pending

Travel and Attractions

For projects that provide or promote travel-related products or services such city-commuter solutions as well as tourism-related products and services.

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Well-being and Health

Celebrating projects that provide or promote health, healthcare and well-being. This includes, but is not limited to, pharmaceuticals, beauty and fitness.

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Connected Devices

A competitive category rewarding innovation and excellence in the provision of a service through an internet-enabled physical device.

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Content

This category is for digital projects that achieve results through expert use of copywriting or editorial content and that show an expert editorial approach.

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Data

Projects that use data to good effect. For example, by making expert use of metrics, segmentation or visualisation to improve a product or service.

Sponsor pending

Immersive

This category is for projects that achieve results through the use of 3D environments, virtual reality technology or high-spec digital gaming experiences.

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Integrated

Campaigns that use no less than three forms of media including digital to reach a target audience. Entries must provide evidence of the value added by digital.

Sponsor pending

Location & Out of Home

This category is for proximity marketing and projects that utilise digital out of home, including interactive billboards and digital installations.

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Mobile

For projects that provide an excellent user experience specific to a mobile platform and campaigns that achieve results specifically through expert use of mobile.

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Native apps

This broad category rewards excellence in applications downloaded to devices, including mobile, tablet, web, watches, set-top boxes.

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Performance

Celebrating media campaigns that make exceptional use of PPC, affiliate marketing, SEO or associated digital tools and techniques.

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Social

This category is open to campaigns or strategies that achieve direct and measurable results for a client via social media channels.

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UX and Service Design

Open to projects that put the user at their heart, delivering an outstanding product, service or experience as a result of careful application of UX principles.

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Video

For projects that achieve results via expert use of video through digital channels, including online films, branded entertainment, interactive video.

Sponsored by

Web Design and Build

Rewarding excellence in the design and build of a new or relaunched website. Entries should make expert use of best practice techniques whilst continuing to explore new approaches.

BIMA has played an integral role by supporting, promoting and developing the very best of the British interactive industry.

Sarah Mackerman, Google
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