2014 BIMA Awards Categories

The 30th anniversary BIMA Awards finalists will be announced on 22 July - keep your eyes on Twitter @bima for the big reveal!

Category Quick-Jump...

2014 Sector Awards

  • B2B & Professional Services

    This category is for projects that provide or promote business-to-business products/services or professional services (including but not limited to financial, PR, accounting, legal services).

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  • Blue-sky

    This category is for side projects, research outputs or any work without an immediate commercial agenda. [NB: projects undertaken to raise funds or awareness for charities or not-for-profit organisations, whilst non-commercial, are better suited to the Public Life category].

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  • Consumer Goods & Services

    Projects that provide or promote consumer goods and services.

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  • Education

    Projects aimed at educating or raising awareness among a target audience or to provide or promote educational products or services.

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  • Entertainment

    This category is for projects that provide or promote media or entertainment-related experiences, products or services.

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  • Internal Communications

    Projects to engage an internal audience, from employee portal development to email newsletters.

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  • Leisure & Travel

    This category is for projects that provide or promote leisure and travel-related products or services.

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  • Public Life

    Projects for public bodies or the public good. Includes (but is not limited to) projects for charities, arts & cultural organisations and the public sector.

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  • Retail

    Projects that provide or promote ecommerce products or services.

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  • Youth Focus

    Projects for a target audience of predominantly children or teenagers.

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2014 Discipline Awards

  • Content

    This category is for projects that achieve results through expert use of digital copywriting or online editorial content and that overall show an expert editorial approach.

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  • Data

    This award is for projects that make expert use of metrics, segmentation or targeting to improve a person’s experience with a brand, product or service.

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  • Engagement

    Projects that engage a target audience over the long-term or build a community around a product, brand or service. Entries in this category will have created real involvement or value to build an audience over time.

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  • Games

    This category is for smaller, browser, desktop, mobile or tablet games. [NB: larger, high-spec gaming experiences (typically bigger-budget dedicated console AA or AAA games) are better suited to the Immersive category].

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  • Immersive

    Interactive, immersive experiences. This category is for projects that achieve results through the use of 3D worlds, virtual reality technology or high-spec digital gaming experiences on consoles and similar hardware.

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  • Location

    This category is for proximity marketing and projects that utilise digital out of home, including (but not limited to) interactive billboards.

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  • Microsite

    This category is for landing pages or for campaign-specific microsites.

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  • Mobile

    Projects that provide an excellent user experience specific to a mobile platform or for campaigns that achieve results specifically through expert use of mobile. [NB: native mobile or tablet apps are better suited to the Native Mobile Apps category]

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  • Native Mobile Apps

    This category is for mobile or tablet applications downloaded to devices.

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  • Performance

    Paid-for digital media campaigns that make use of PPC, affiliate marketing, SEO and associated tools and techniques.

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  • Second Screen

    This category is for projects that achieve results through the use of 2nd screen technology.

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  • Social Media

    This category is for campaigns or strategies that achieve results via social media channels.

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  • User Experience

    This category is for projects that put the user at their heart, delivering an outstanding product, service or experience as a result of careful application of UX or service design principles.

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  • Video

    This category is for projects that achieve results through expert use of branded entertainment, interactive video or use of video digitally.

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  • Web Design & Build

    This category looks for excellence in the design and build of new sites, or the substantial and significant re-launch of existing sites. Entries in this category will have great UX and will most likely make expert use of responsive or adaptive design and other best practice techniques whilst continuing to break new ground and explore new approaches.

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2014 Premium Awards

New for 2014, all Premium Awards except the Grand Prix can now be entered directly

  • Agency of the Year

    This award will recognise a digital agency (or agency with a strong digital offering) that has had a brilliant 12 months. The ‘Agency of the Year’ category can be entered by those who have submitted two or more entries in other categories. Entrants should provide approx. 200 words to support why they feel they are eligible to be considered for Agency of the Year.

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  • Startup of the Year

    This award will recognise a tech or agency startup that has had a brilliant 12 months (or part thereof). The ‘Startup of the Year’ category can be entered by those who have a) been in existence for less than 2 years and b) who have submitted one or more entries in other categories. Entrants should provide approx. 200 words to support why they feel they are eligible to be considered for Startup of the Year.

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  • Student of the Year

    This category is for fulltime student/s studying courses of relevance to the digital industry. Entries should set out the challenge or brief and the student’s insight and solution. Projects could include (but are not limited to) mobile app design, digital marketing innovation, social media campaign concepts etc.

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  • Innovation

    Work that has broken new ground, opened new areas or set new touchstones in the digital industry. Projects that borrow techniques from other sectors/industries and apply them in a new way to interactive challenges should also be entered here.

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  • Grand Prix

    The Best of the Best as selected by our judges. [NB: This award cannot be directly entered. The winner will be chosen by the judges from among the BIMA Awards finalists.

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