The 2012 Judges
Adam is the Chief Strategy Officer at Grapple Mobile, Marketing Innovation's Agency of the Year 2012. He leads the strategy team responsible for defining innovative mobile propositions for key clients including Lloyds Banking Group, P&G and McDonalds. Prior to joining Grapple, Adam was the Head of Media Strategy at communications powerhouse Alcatel-Lucent. Here he defined the company's first advertising solution, bringing together major advertisers including adidas and Nokia with global mobile operator groups France Telecom and KPN. Adam was previously part of the launch team behind Blyk, the world's first advertiser-funded mobile operator, founded by the former global president of Nokia. Here he pioneered the use of mobile as a marketing channel for brands including Nike, L'Oreal and Bacardi. Adam is nominated for the New Media Age 2012 ‘Rising Star' award.
Andrea Carr has been working in digital media for over ten years, first at the British Museum and more recently at the Victoria and Albert Museum. As a commissioning editor she’s been responsible for ground-breaking projects such as Timelines of World History and the multi-award-winning Recode Decode. These days however, Andrea’s most likely to be found up the side of a mountain, as she’s currently on sabbatical in the Chamonix Valley. When back at ground level and not at French class, she’s acting as a digital ambassador, bringing the joy of ‘les médias numériques’ to Chamoniards and ex-pats alike.
Anil has been with LBi since 1996 having been a founding member of Oyster, which LBi bought in 2005. He was promoted to his current role of CEO in 2010. Since joining LBi, Anil has sponsored and helped shape digital strategies and programmes for brands like ASDA, E.ON and Lloyds TSB, as well as managing the day-to-day running of the agency. He has been instrumental in defining and shaping LBi's unique culture, culminating in the recent Best Workplaces accolade, and is the mastermind behind the famous annual LBi Rave. Outside of LBi, Anil is also Chair of the IPA Digital Business Committee, on the steering committee for iMedia and a judge for the Digital Impact Awards. He's also involved in initiatives for Ad:Tech and the IAB. It's a little known fact that he's an expert on Madonna and Bollywood, having studied them both during his degree at Cambridge.
Anna has worked in media and marketing for 9 years, taking on her role as Branded Content Director in Newcast Worldwide in 2009, a division of ZenithOptimedia that specialises in developing brand content and engagement solutions for global clients. Anna has worked across many sectors, brands and platforms. She has responsibility for developing a client's brand content strategy, as well as working with a wide variety of production partners to produce content assets. Most recently campaigns with PUMA, Reckitt Benkiser and JP Morgan have been keeping her busy!
Before being appointed as ECD of Profero in 2012. Ben was Creative Director of Elvis, producing such campaigns as 'Fly Virgin Trains' 'Virgin Holidays Travelator' and 'Don't Go Zombie', winning the agency their first ever Golds at the DMA & significant digitally led pitch wins including Virgin Media, Honda, Playstation, Auto Trader, Red Bull & Sky. Prior to that as ECD of TribalDDB, he won many awards across the board for industry leading work such as 'The GTI Project' 'Midlife Crisis Retreat' and 'Golf Nightdriving' with 2 Gold Lions at Cannes for Monopoly City Streets & Monopoly Live. Other achievements include winning the Guinness global account, the IAB Grand Prix 2009 & multiple Golds at the One Show 2010, as well as the first ever D&AD pencil for Viral Advertising (for the Guardian Clark County Project). He's a 3 times winner of Bill Bernbach award for the best work in the DDB network & contributed significantly to Tribal beating W&K to win AdAge Global Agency of the Year 2007.
Bindi is VC/Emerging Business lead for Microsoft UK and is the UK member of the Silicon Valley Emerging Business Team. She leads BizSpark and BizSpark One in the UK, where she focuses on how Microsoft can drive success for leading edge and early-stage technology companies. She is also responsible for working alongside the UK Investor Community on behalf of Microsoft. In addition, Bindi sits on many Advisory Boards, including Seedcamp, Astia, EVCA - Digital Agenda Task Force, and BCSEntrepreneurs. Bindi has been on the Wired UK Top 100 Digital Power Broker list from 2010 - 2012, amongst other accolades. Having grown up in Western Canada , Bindi now lives in London, and her hobbies include competing in Adventure Races, running marathons/duathlons, and skiing.
Dan is Head of Planning at digital creative agency Weapon7, the home of ‘Ideas with Little Beating Hearts'. He joined Weapon7 back in May 2008 and has since helped to establish and grow the agency. Prior to this, he worked in the once exotic world of magazines with the UK's largest publisher, IPC Media. After which, he turned over to agency side with Claydon Heeley, working on brands such as Mercedes-Benz, Egg, 3 Mobile and ING Direct. Follow him on @danny_sausage
David is the founder and Creative Director of Hometown London, Soho's newest advertising agency. He was also the founder of Saint@RKCR, which he helped take from 2 to 70 staff, and both NMA and Revolution magazine's agency of the year in just 4 years. David was one of the UK's first truly integrated thinkers, creating big brand ideas for some of the world's best-loved brands above-the-line and digitally since 1995. He has had the fortune of working with many talented people over the years. He's also filmed on the set of Gladiator, taken part in battle manoeuvres in the Atlantic, spent time in LA with Pamela Anderson, and helped relaunch Kate Moss' career. He says there have been dull days, but not many.
Emily Hare is Managing Editor of Contagious Magazine. She graduated from Exeter University in 2004 where she did an English degree, following a year spent teaching in China. Shortly afterwards, she became one of the first members of the Contagious team, and is now the Managing Editor of Contagious Magazine. She has helped to build the Contagious consultancy, offering advice and insight to a number of clients from both agencies and advertisers. Emily has spoken at international conferences, such as ad:tech, London and internal agency/client events including Lowe Worldwide, Publicis and Bacardi.
Emily's a trained journalist and has written for The Register, Mirror, Guardian and Independent. She has twelve years' experience in crisis communications, public relations, digital content and social media strategy in the public and private sectors. She's worked for the Department of Work and Pensions, University of Kent, Rail Europe, Kent Police and Shell. She's a keen local volunteer and is obsessed with social media and getting people talking. She launched 100and40.com to help companies talk online and develop their customer relationship management. Find her on Twitter @emilyaturner.
As O2's Head of Brand Innovation, Gav Thompson is helping to define the future of the UK's leading communications company. He joined O2 in 2007 as Head of Brand Strategy, after holding senior positions at leading advertising agencies in London, New York and Sydney, working on Guinness, Volvo, PlayStation, 3, Absolut and Ask Jeeves amongst many others. He is the founder of O2 Learn, an educational website where teachers share their best video-lessons with the UK's schoolchildren. He is also the founder of giffgaff, the UK's first community run mobile network.
Hamish leads the Creative Agency Partnership Team at Google. This team works closely with the creative community to amplify ideas using Google's products and platforms. During his six and a half years at Google, Hamish has also led their Public Sector Team, working closely with the COI and government departments and before that the Financial Services team, supporting the UK's banks, building societies and insurance companies in the development and execution of their digital strategies. Before Google, Hamish spent ten years working in a number of diverse roles in the Financial Services sector for Morgan Stanley, Coutts & Co and Lloyds TSB.
Iain is co-owner and Creative Director at Whitespace, an award winning digital design agency based in Edinburgh. With over 15 years' design and digital experience, Iain has a wealth of experience in creating highly engaging and effective online campaigns. Winner of Design Consultancy of the Year and Creative MD of the year at the 2010 Scottish Design Awards and a Member of the Marketing Society Council. Current Clients include Highland Spring, Tennents Lager, The Scottish Government, Sainsbury's Bank, RBS, International Beverages and The Edinburgh Festival Fringe.
Ian is MD and acting Creative Director of Mando Group, a 60+ agency, with Head Quarters in Liverpool and specialising in UX-led portal and application development. Ian co-founded the start-up agency back in 1997. Fifteen years and thousands of web sites later; he's paid his dues setting up and crafting every area of the business from Strategy and UX design to test-driven development and robust IT Infrastructure. A massive advocate of agile principles and team-working, Ian now spends most of his time advising and supporting key customers and championing innovation within Mando's delivery teams.
Jen Topping is Channel 4 Online Business Manager and has a wide-ranging role working across the breadth of Channel 4's online activities that includes multiplatform & connected TV commissioning, games and product management. Her responsibilities range from supplier relations, budget management and commissioning frameworks to defining strategies such as ad-funded content. Since joining Channel 4 six years ago, Jen has played an integral role in many of its new media projects, including the re-launch of channel4.com, complex multiplatform commissions, video distribution to platforms like You Tube and product management of 4oD. Jen started her career as a journalist in newspapers, before joining the BBC as a News Trainee in 2000. During her time at Channel 4, Jen also studied for an MBA which she completed in 2008.
Jim Coleman is the managing partner of We Are Social, the world's largest specialist social agency. He has been helping global brands launch products and connect with people for over 12 years across all aspects of digital. Since joining We Are Social the agency have picked up Jaguar, Hotels.com, Expedia, PG Tips, Evian and adidas, to name a few and managed the agency growing from 25 to 85 in 18 months. We Are Social helps brands have conversations with people and provides business consultancy for brands as they embrace social across every area of their business. It is currently the world's largest social media specialist agency with 8 offices and 180 staff worldwide.
John Beasley is Director of Marketing for Monster Energy across Europe, Middle East & Africa, where he oversees Digital, Communications, Sports, Events & Girls. Since his arrival in 2010, Monster's digital activity has exploded, with their Facebook group growing from 500,000 to nearly 18m. Prior to Monster, John was head of Brand for Red Bull, where he oversaw the launch of Red Bull on the Sony Home platform, the launch of the new website, along with their first apps and games. He spent 7 years before this at McCanns London and RKCR/ Y&R, where he learnt the importance of a good idea… and the need for plenty of energy.
John Skinner is the Group Digital Manager for Fuller, Smith & Turner. Having joined the business in 2011 in a new role, he plans to reinvent Fuller's (and the category) for the digital age. John's background before Fuller's was delivering digital strategies and solutions to clients such as Sony, Jaguar, and Travelodge within integrated agencies. He's been in the industry for over 10 years and specialises in testing & optimisation, data segmentation, eCRM, and using new technology to solve old problems. He's also been involved in the odd banner, website, and promotion here and there.
Jon joined Zone in 2005 and was appointed to the board in 2007, becoming managing director in 2009. He has led the agency through seven years of consistent growth, securing new business wins from Channel 4, Coca-Cola, BT, Pernod Ricard, Tesco, The Economist, National Trust and Bupa. Zone has delivered 30 per cent year-on-year growth for the past five years, and now has a team of over 100 staff. He began his career at the Guardian, where he was part of the team that launched the Guardian Unlimited website. In 2000, he joined the UK's most successful dot.com start-up, lastminute.com, where he managed the e-commerce brand's European eCRM strategy before being appointed UK website editor. In 2004, he joined the bid team responsible for bringing the 2012 Olympic Games and Paralympic Games to London. As editor of the award-winning London2012.com website, he led the digital strategy that delivered more than two million registered supporters to the campaign across web and mobile platforms.
Jude Brooks is Digital Activation Manager for Coca-Cola GB & Ireland. She jumped into the world of digital back in 1999 and has worked for the hat-trick of media owners, agencies and clients. As Digital Activation Manager for Coca-Cola GB & Ireland, Jude champions digital opportunities by offering thought leadership and marketing expertise across the entire brand portfolio. Her mantra, Jude's Law, states that all digital comms should be shareable, useful, portable, findable and measurable.
Justin Pearse is Head of Innovation at Bite Communications and the former editor of New Media Age, the UK's only title covering the business of interactive media and marketing. Justin joined New Media Age as reporter in April 2000, becoming features editor in 2001, news and deputy editor in 2005 and editor in 2007. Previously he was a reporter on daily online technology tile ZDNet. He started his journalist career on weekly IT industry trade magazine IT Week in 1997. He appears regularly on television, radio and in the national press as an expert on all issues relating to digital media and as a regular host and panelist at a variety of conferences and events.
Director of Social Media & Marketing for MOFILM, leading crowdsourcing agency, I spend my work days managing our growing online community, helping them to create amazing work for global clients and building their reels and careers. When not online, I'm usually training for my next obstacle race, next up is Total Warrior in August.
Kristen is a Director and Client Executive for SapentNitro and has been in advertising and marketing for over 20 years—focused in the digital space since 1995 with brands including Kodak, HP, Cisco, Tesco, UPS, Microsoft, Mars and Harley – Davidson. She is an energetic, strategic thinker and doer motivated by distilling and clearly defining ways in which digital can be engaging, powerful and cost effective. Kristen has extensive, global experience developing digitally focussed solutions, which embody thoughtful planning; the use of relevant technology; and rigorous project management. She brings creative and technology skills to programmes in equal measure. At SapientNitro since January 2011 she also leads the company's Women's Leadership Network for the UK; acts as a school governor; and visits galleries of all description for inspiration whenever possible.
Leon Tong is the director and founder of BrightLemon™, a Drupal based digital agency who build engaging online communities for some of the country's leading brands and charities. BrightLemon now has over 8 years experience in devising and building highly successful digital communities for clients such as the Department for Education,Tate, Fujitsu, Breast Cancer Care, the Arts Council and Amnesty International. Leon is an active member of the Drupal community and an experienced public speaker having presented his expertise on education and social networks at a number of Drupal events at Sun Microsystems, Google and the Guardian.
Lins is the Managing Director and Executive Producer of B-Reel, London. With over 14 years of industry experience - ranging from pre-dot com entrepreneurship, through to heading up digital departments agency side since 2005 for the likes of BBH and Saint - Lins looks after a team of some of the brightest and enquiring young minds working in digital today - a motley crew of talented individuals from France, Sweden, Russia, Spain, Taiwan and even England. B-Reel is a hybrid production company specialising in the field of advanced digital production for web, mobile, physical installations and other media. In fact, it's been named the number one production company by Creativity/AdAge magazine 2 consecutive years in a row and is responsible for some of the most innovative and highest profile work in our industry today, for some of the world's most prestigious agencies and clients.
Mark has acted as creative lead on multi-platform projects for BBC Doctor Who, Torchwood and Blue Peter, Disney as well as online and offline work for Donmar Warehiouse, Storm Models, Welsh National Opera, People's Collection, Rachel's Organics and Wales Millennium Centre. Prior to joining Sequence, Mark was creative lead on various digital projects for UGC, Wella, Grant Thornton and he's also had a murky past in the world of TV and recording studios working with the likes of Prince, Paul Weller and Jonathan Ross to name but a few. Particular interests include utilising social media, locative technologies and gaming to create long lasting connections and tribes amongst audiences for film, television and the arts. He likes cats too. In a really big way.
As CEO of global digital marketing and technology agency Amaze, Natalie is responsible for defining and driving the strategic and commercial direction of the business. Responsible for a team of over 200 people across Europe, Natalie works as advisor to internal teams managing a client portfolio that includes Coca-Cola Enterprises, Dyson, Lexus, Toyota, Coats plc and The Co-operative Group. Natalie drives the Amaze brand purpose – to inspire original thinking through a deeper understanding of technology and human behaviour. This is her passion and she leads research projects in this area, including a five-year study into today's generation of digital natives, coined Amaze Generation. She is a key voice in the industry, providing regular commentary on the future role of the digital agency, the industry's challenge for skills and talent and delivering digital solutions globally.
Neil has over 20 years' advertising and marketing experience and currently leads a team managing Unilever's global corporate communication channels, covering a corporate website estate of nearly 100 country sites, an award-winning digital news channel and the global intranet. He has a passion for brilliant content from his early career as a jobbing copywriter and has since worked agency-side and run his own content and consultancy business, before joining Unilever six years ago.
Neil Collman is design principal at Nile, an integrated customer experience company. He is passionate about the craft of great customer experiences, and an advocate of design thinking to solve business challenges. He started his digital design career at IBM's Innovation Centre London in 2000 and since then has gone on to work across digital design, strategy and marketing or clients like Boots, Vauxhall, STA Travel, Hiscox and Aegon. At IBM Neil won awards for product innovation and intranet design. Neil is a founding member of the UK's Service Design Network.
Nick Jones is the head of digital in the Prime Minister's Office and Cabinet Office. His team is responsible for the Prime Minister's digital communication and engagement across 10 channels - such as Facebook, Twitter and Foursquare. They also deliver digital comms for the Deputy Prime Minister and the Cabinet Office. He is a member of the Social Media Council of the Interactive Advertising Bureau and chaired the judges at this year's Marketing's Revolution Online Awards. In 2012, Nick completed four years as director of interactive services at the COI. There his team delivered hundreds of digital projects for public sector clients. Nick contributes to government guidance and standards on social media and digital engagement. A former Jupiter analyst he co-founded New Media Age in 1994. He first went online in 1992 after getting snowed in. He graduated from the University of St Andrews and holds a MA (Hons) in Geography.
Nick Leonard is head of creative and customer experience design at Royal Bank of Scotland. Nick's current role is accountable for the transformation of customer experience across digital channels for the 12 million RBS and NatWest retail banking customers. Nick’s role sees him maximising commercial and customer value through the creation of innovative digital solutions across fixed web, mobile and tablet experiences. He drives an enhanced customer experience methodology to create emotional, engaging, persuasive and intuitive experiences to drive market differentiation, customer advocacy and channel growth.
I have worked my way through the huge growth in digital communication spanning over 12 years of my career, working for such agencies as Magus, Reading Room and dgm, and joining STEEL at board level in September 2009 as Commercial Director. I have undertaken a range of strategic and management roles across the full range of digital disciplines, planning multi-channel campaigns for numerous blue chip clients such as SeaFrance, P&O Ferries, Hoseasons, Greggs, Perfect Pizza, Vodafone, BT, TalkTalk, The AA, Teletext, Orange, Sky, Virgin Media, MoreTh>n and Comet. In addition I have managed web projects and campaigns for clients including the Charities Aid Foundation, Audit Commission, GlaxoSmithKline, Cancer Research UK and the Bank of England.
Pascal is Technical Director and Founder of Specialmoves, the London-based interactive studio. For the last 12 years, he's made sure the technical side of Specialmoves' output has been high, solved difficult client problems and still gets hands-on when really needed. He also directs the internal R&D programme that keeps the company up-to-date which what can be done on mobile, web and in the real world. He won 2 BIMA awards back in 2002 for The Osbournes site for MTV and before Specialmoves he worked at pres.co (now LBi) after graduating from the influential Medialab Arts course in Plymouth in 1998.
Paul has a wealth of experience in many different roles within the design and marketing industry. Now, as CEO of Sagittarius Marketing, his technical and marketing skills are now brought to fruition on many cross-media projects. Having merged his previous agency Fireworks with Sagittarius in 2003, Paul, with over 20 years marketing experience, oversees the award winning agency, and often lectures and consults to other agencies on Internet and Marketing issues.
Peter Gough traditionally trained as a graphic designer and spent a lot of years designing for the music industry. Fascinated by the power of the internet and frustrated by the lack of fundamental design principles within most of the websites around at the time, he founded ORM in 1999. Initially the company worked on integrated projects from print through to websites and early work included designing album covers, microsites and email promotions for clients such as Ministry of Sound. Today ORM specialises on websites, mobile and touch solutions - from scoping and planning, user experience design and information architecture through to creative, build, hosting and support. Peter is also involved in ORM's new product division ORM Pro, to create new IP and develop cross-platform digital products for B2B markets.
Polly is Digital Manager at Shepherd Neame, Britain's oldest brewer. When her brother was given a ZX Spectrum for Christmas in the early 80's she realised that Manic Miner was far more entertaining than a Girl's World and so the adventure began. A couple of degrees later and a brief dalliance with a large IT company writing very boring code for a government department she dipped her toe into the .com waters and found community. In 2000 Polly joined Microsoft as their International Communities Manager. During her time with Microsoft she worked on all the community products as well as Hotmail, Messenger and Search. Community continues to be at the heart of Polly's activities and after a change of pace and a move to Kent she is now lucky enough to spend her days chatting to the brewery's growing community about their passion for beer.
Richard is Head of User Experience eCommerce for Virgin Media. Starting at Rubus where he helped launch 3 in the UK and then Detica, he spent time at LBi and Grand Union, before heading up UX at MRM London (part of the McCann network) for clients such as Nomura, HMRC, NHS, MasterCard, BT, Intel and Vauxhall. He is passionate about what he does, and believes that cross discipline collaboration and fun are vital elements in the creative process, necessary to produce great communications and experiences. Richard also believes that trying to communicate ideas via post-it notes forces a rigour in thinking and clarity in expression. And very small writing.
Richard has been at the BBC since 2001 and has worked in a number of areas across BBC Online, including the Corporation's early forays into social media and online communities. Since 2011 he has been overseeing a series of initiatives aimed at making BBC Online a better partner for the UK's digital media industry. He works to deliver the now twice-yearly BBC Online Industry Briefings where suppliers, partners and BBC commissioners share plans and discuss emerging industry trends. Richard's major focus in 2012/13 is to deliver on the Corporation's strategy for ‘fewer, bigger, better' relationships with suppliers, while still supporting innovation and creativity in the sector.
In 2006, Robin Souter co-founded The BIO Agency an independently owned digital communications agency. The BIO Agency now has 70 staff, and currently works with BBC, Santander, Bottlegreen, Travelex, Cartoon Network, Orange and Hachette UK. With 17 years in the creative advertising industry, Robin has worked in traditional agencies including Grey London, CDP, Euro RSCG, Holmes & Marchant and made a conscious decision to move into the digital arena through agencies such as Circle.com, Ogilv, Agency.comand Syzygy. In between, Robin launched a start-up digital agency, but admits the concept was great, but timing - during the digital depression - wasn't. Robin's illustrious career involved working with major advertisers including: Pantene, Fairy Liquid, Galaxy Chocolates, Opal Fruits, Benson & Hedges, Honda, Hamlet, Peugeot, Haagen-Dazs, Citroen, HP, Budweiser, Guinness, Adidas, HSBC, Volvo, IBM, BT, Amex, Mercedes, 02 and Imperial War Museum.
Rodrigo Sobral is The Mill's Digital Creative Director. He is responsible for the company's creative and innovation output. His work has been instrumental in turning the company into a more creative practice - including co-founding its digital department. Before joining the Mill, Rodrigo was a Creative Director at AKQA where he developed several award-winning campaigns for Nike helping the agency on winning three consecutive Agency of the Year Awards in the UK. In 2008 Rodrigo was elected one of the top-notch digital players in Brazil by Meio & Mensagem - arguably the industry's most respected publication in the country. His work has been featured in many magazines and publications around the world and has been recognized internationally by most industry awards; including one gold Integrated Lion and six Cyber Lions, at Cannes, along with awards from D&AD, The One Show, Clio, LIAA, NY Festivals, Webby, Andy, BIMA, etc.
Roger has held a number of senior digital roles over the last 14 years, having led and been a member of a number of award winning digital teams in the retail, financial services and now in the Public Sector. Three years ago Roger took his commercial sector experience and used it to help NHS Direct develop and deliver a national health and symptom checker service. His team deliver a scalable service across the web, mobile web and smart phone apps that is used 25,000 time per day. Roger has demonstrated his expertise in digital design and communication at B&Q, Stnadard Life and Ersnt & Young. He has a passion for delivering usable digital servicves that keep the individual people using them at the heart of the work. He is looking forward to continuing to develop a more personalised digital health service over the coming years.
Starting out in Aberdeen in 1998 Rufus has built up a client portfolio including BP, Shell, BT, Disney, Brylcreem, The Home Office and Bacardi. Since joining Line in Edinburgh (www.line.uk.com) in 2008 he has helped win work for among others, Standard Life, Edinburgh Book Festival and Edinburgh Science Festival. He is also a founder and director of LongLunch (http://www.longlunch.com) a non-profit company that attempts to inspire creatives through inspiring talks by design luminaries. Since 2003 LongLunch has run talks in Scotland and London from the likes of Mickey Stretton, Ian Anderson, Peter Saville and Adrian Shaughnessy. He also is a mentor at Edinburgh College of Art and Telford College and works with Design Alliance Scotland to promote the Scottish design industry.
Seb started his career at Ogilvy as a copywriter working across a range of accounts such as Ford, Lucozade, the Samaritans and the Observer. In 1999, he joined a then very small digital advertising agency called glue. As Creative Director, his remit was to help raise the standard of online advertising and get clients to take the web seriously as an advertising medium. Ten years and a whole host of awards later Seb has achieved just that, with a tally including 15 Cannes Lions, 7 One Show Pencils, 9 Eurobest and numerous Campaign Digital Awards in his time as creative director. Glue Isobar has become one of the most awarded and highly regarded digital agencies in the UK, voted NMA's Most Respected Agency 4 years running, repeatedly finishing among the top 10 of the digital Gunn report, and having secured a place in the Sunday Times' Top 100 Small Companies to work for, 4 times in the last 7 years.
After 10 years at Sony Music (BMG prior to the Sony BMG merger) Seb has worked in a number of digital roles. His most recent and current role as Digital Strategy & Marketing Director, sees Seb overseeing digital marketing strategy for Sony's wide roster of artists including the likes of One Direction, The Vaccines, Olly Murs, Labrinth, Paloma Faith, The Script and Rebecca Ferguson to name a few. In the past Seb has also helped setup the digital business including the mobile and fixed line activity. Seb and his team are now focused on delivering best in class digital marketing activity based on insight and strategic planning. Key areas include official digital touch points, social media strategy, digital partnerships, CRM, mobile initiatives & digital advertising. Seb has picked up 7 Digital Music Awards and was also featured as the youngest entry in Marketing Magazines Next Generation Power 100. He's previously been a BIMA judge and shortlisted for a Revolution award.
Silke is PR Manager at Sony Europe responsible for driving creative campaigns and strategies across its diverse portfolio of consumer technology products. She has been working in Communications for over 10 years having gained experience both in agencies and in-house. Her current role has involved working across global sponsorship programmes and award-winning multi-platform campaigns.
Simon is the UK Managing Director of digital for OgilvyAction and Ogilvy Digital health. He is responsible for the success of the UK business driving our clients' business objectives forwards and ensuring that we are delivering the best creative, technical and strategic solutions across the company. He has been part of winning awards everywhere he has been. He is focused on delivering tangible results for clients and brands and maximising the digital activation channel to the benefit of clients and target audiences. Prior to joining, Simon was at Syzygy UK where he ran the Mazda Motor Europe digital account. Prior to Syzygy UK, Simon was at JPMH where he ran Nestlé Purina's pet food business across Europe - online as well as on pack, in store and DM. His FMCG experience extends to Hasbro toys too (Subbuteo, Monopoly World Cup, K'nex and Fur Real). With a background at OgilvyOne, he spent over 4 years working across American Express, Ford and Samsung.
Tamara Gillan is the Founder and CEO of Cherry London: an award-winning marketer whose expertise in profitable, unique and digitally focused partnerships has attracted clients such as Pernod Ricard, AOL, O2 and Visa. Having started her career at London agencies Fullsix and ID Media, Tamara then headed up e-Marketing at Orange where she re-launched their e-channels. Cherry London is a marketing agency that specialises in brand partnerships and is the strategic partnership agency for O2's Priority Moments, having launched the rewards programme in 2011. A previous BIMA award winner, Tamara has spoken at a number of events (Everywoman Conference, Consumer Marketing Forum), and likes to spread the word about the positive impact of partnerships, high-impact/low-cost marketing and the role of women in business.
Hello, I'm Tristan. An award-winning creative director at e3 with over 13 years experience across UK, European and other international markets. A strategic thinker, team leader and over excited creative that's always interested in exploring new ways to solve challenges. I believe that every idea is interactive, whatever advertising channel it may take. It needs to engage and drive participation, building a relationship between the user and the brand.