BIMA Awards 2012 Finalists
Congratulations to the finalists of the BIMA Awards 2012. Fifty of the leading practitioners in digital judged a record number of submissions – with the superb quality of entries giving them a tough time arriving at this list. The names and projects set out below are the cream of an incredibly high standard across the board. We thank the judges for their time and effort and also take our hats off to all the entrants for their enthusiasm for the BIMA Awards 2012.
Category Quick-Jump...
The Sectors Shortlist...

Battle of the Brands
Brandon Generator — Microsoft, LBi and 3 Monkeys Communications
Get Well Soup — We Are Social
Say it with Skype — 1000heads
Xperia Studio — LBi

Business to Business
Brookson Connect — Mando Group
DBA In Space — The Mill
Medtronic - Innovating for Life iPad app — Seven
PPL Website — ORM

Corporate
British Gas Online Account Management — British Gas, Waste Creative, iProspect, Outside Line
Fullers Pub Builder — Sequence
GetCash — Nile, SapientNitro and Monitise Group
Halifax Home Finder — Grapple Mobile
Vodafone Retail Application — Detica
WeAreMaersk — LBi

Entertainment
Kaiser Chiefs Bespoke Album Creation Experience — Wieden+Kennedy and Specialmoves
Pottermore — TH_NK
Save the 1Day — ais London
The Amazing World Of Gumball Character Creator — Waste Creative and Turner Broadcasting
Wonders of the Universe — the OTHER media

Leisure & Culture
Ask Alfred — Weapon7
BBC Sport website relaunch — BBC Sport
GetSomeHeadspace.com — Sagittarius Marketing / WIP / Anna Charity
Visit Cornwall — Nameless
Wondermind — Preloaded & Martin Percy

Public Life
Alcohol Relapse Prevention Project — d2 Digital by Design Ltd
Live From The Clinic — Maverick Television
The Blind Email — Elvis
The V&A Website Redesign — the OTHER media
1000 Faces of MS - World MS Day 2012 — We Love Digital
The Disciplines Shortlist...

Advertising
Brandon Generator — Microsoft, LBi and 3 Monkeys Communications
It's All Lies, They're Not Even Square — glue Isobar
Love stuck? — Profero
NikeFuel Station — AKQA

Community Building
Get Well Soup — We Are Social
Nike Academy — AKQA
Pottermore — TH_NK
Save the 1Day — ais London

Direct Marketing & Targeted
British Gas Q4 Campaign: Unique use of Weather + Location data — iProspect
Love Your Wardrobe — Indicia
MINI Royalty — LIDA
Snap A Napper — LIDA

Education & Outreach
BBC Bitesize Max & Molly games — Splinter Design
The Collins Dictionary — the OTHER media
Wondermind — Preloaded & Martin Percy
Wonders of the Universe — the OTHER media

Engagement
#FIRSTANDFOREVER — ODD
Nike Academy — AKQA
Save the 1Day — ais London
Tesco Real Food — Reactive
Xperia Studio — LBi

Games
Bank Job Head To Head Game — Remarkable Television (an Endemol Company) & Chunk Games
Fallen City — Big Robot
Green Ops - Command a Commando — WCRS/Engine
LEGO Hero Factory — 4T2
The Numtums Games — Plug-in Media and CBeebies

Integrated Campaign
Escape the Map — AMV BBDO, Weapon7, unit9 and AMV Lab
Say it with Skype — 1000heads
Sharp FanLabs — Work Club
Wetherspoon Connect — OgilvyAction London

Mashups & Data-Visualisation
Foxes Live: Wild in the City — Windfall Films and Numiko (website build)
Mad World — Mint Digital
NikeFuel Station — AKQA

Mobile
DK: The Human Body App — AKQA
Domigoals — Big
GetCash — Nile, SapientNitro and Monitise Group
My HealthChecker, My MoleChecker and My SelfChecker iOS Apps — Maverick Television
The Design Museum Collection for iPad — twentysix
Wonders of the Universe — the OTHER media

Multi-Platform
Bank Job Head To Head Game — Remarkable Television (an Endemol Company) & Chunk Games
Dell festival tour — TBG Digital
Olive the Ostrich — Plug-in Media & Blue Zoo
Tree Fu Tom — Cbeebies/Blue Zoo/Plug-in Media

Self Promotion
Brum Dished — 383 Project
Gallery of Mo — twentysix
Mill Touch — The Mill
The Torchbox Christmas Choir — Torchbox

Social Media & PR
Get Well Soup — We Are Social
Nike Academy — AKQA
Queen Extravaganza — Outside Line
Save the 1Day — ais London
Say it with Skype — 1000heads
The Muppets - Never Ending Mahna Mahna — Jollywise Media Ltd

Student
Authentic Amoy — Helen Parry & Thirza Prentice
Peace One Day — Martin Headon and Olly Wood
Tetley Social — Rosie Lewis & Danielle Mensah
Try drugs — Amar Marwaha & Arvid Härnqvist

Viral
Kaiser Chiefs Bespoke Album Creation Experience — Wieden+Kennedy and Specialmoves
Pass the Parcel — Profero
Say it with Skype — 1000heads
The Catch — Weapon7
Premium Awards Shortlist...

Innovation
Get Well Soup — We Are Social
GetCash — Nile, SapientNitro and Monitise Group
Vodafone Retail Application — Detica
Wonders of the Universe — the OTHER media

Minor Miracle
1000 Faces of MS - World MS Day 2012 — We Love Digital
Foxes Live: Wild in the City — Windfall Films and Numiko (website build)
Gallery of Mo — twentysix
Save the 1Day — ais London

Agency of the Year
ais London
AKQA
The Mill
the OTHER media
We Are Social

Grand Prix
To be announced on the night!




















